When you think of “email marketing” your first thoughts might turn to the word “spam,” and you’ll think we’re talking about all the spam email that relentlessly clogs up our inboxes.   However, email marketing doesn’t have to be synonymous with spam.  An appropriate metaphor would be that spam emails are the billboards that ruin the view when you’re traveling as opposed to tasteful signage that helps you locate your destination or sites of interest as you travel.  When done properly by using a company such as Software Projects, email marketing can generate sales leads, build brand advocates, enhance brand image, and  remind your audience of your product offerings.   Email marketing can help you and your customers interact with each other in an efficient and respectful manner.

There are a few companies whose emails I eagerly anticipate.  I do a large portion of my shopping online, and I’m always looking for a good bargain on items I regularly buy.  Here are some examples of products I buy from email marketing:  k-cups for my coffee maker, books for my classroom, software for my computer or decorations for my new home.  Email is my preferred method of communication between businesses and myself.  Don’t call me at home.  Send me an email.  Then I can respond to it at MY convenience.  It’s quick.  It saves me time and effort.  Most of all, it doesn’t interfere or interrupt my other activities.

There are benefits to email marketing as opposed to using snail mail.  The first inherent benefit is that email marketing is a great marketing tool.  The second is that it is relatively inexpensive when compared to the cost of snail mail.   The third benefit is that it’s quicker to implement.  You don’t have to design postcards or letters, wait for them to be printed, address them and stamp them and get them ready to go.  Email marketing is also much easier in terms of tracking response and return on investment. 

If you are serious about learning more about email marketing, check out Software Projects.   There’s you’ll find the support for all your email marketing needs.

This entry was posted on Friday, January 25th, 2008 at 4:58 pm and is filed under Shopping, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.